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Trademark a Fairytale Character Remember your childhood and all the fairytale characters that you encountered in books and movies. How can you register them as trademarks? Trademark Class Registration: what is it and how do I do it? Just imagine that you finally have started your business. You’re looking for your first customers and studying the market situation. But what needs to be done first? If you said, “register your trademark,” you’re absolutely right! New Horizons or the international trademark registration I don’t believe if you tell me you don’t want to conquer new markets. So today let's talk today about the international registration of a trademark.