Trademark registration in China

Have you considered registering your trademark in China? This is the right decision because the Chinese market is the fastest growing in the world! Let me set the record straight on how to register trademarks in this country.

First, you better talk to a translator from China

But why, you might ask? Well, Chinese languages are pretty complicated. The word you choose for your company name may be meaningless in China or, even worse, be rude or insensitive. Before registering a company name in China, talk to someone who knows Cantonese or Mandarin fluently. To promote a business well, it’s best to have a good company name.

Second, hurry up!

Register your trademark in China before you start business there. The reason is very simple: the Chinese government will help you register your trademark if you apply before you start business. Oh, here’s a tip: when you’re listing the services your business performs, it’s best to specify almost everything that may be associated with your business, right up to the packaging of goods.

Trademarks in China valid for 10 years

In China, you can register your trademark for 10 years. After 10 years, you’ll have 180 days to renew your registration for another decade.

One small nuance to this rule are the so-called “well-known” trademarks in China. Their validity is not limited to any timeframe. But you need to apply to get this status and it’s not easy. For example, Louis Vuitton couldn’t prove that their brand is “well-known” in China.

Moving Forward

I don’t see any obstacles for you to register your trademark in China! You can just shoot me a message and I’ll do it for you ASAP.